We usually hear about Fannie Mae's National Housing Survey (NHS) in terms of whether respondents think it is a good time to buy or if they see the economy moving in the right or the wrong direction. But the third quarter survey looked at consumers' relationship with their banks and their comfort level with Big Tech's Tech (e.g., Google, Amazon, Apple, and Facebook) foray into financial services. Only 43 percent of respondents say they would be very likely to recommend their bank, but when asked why they tend to stay with them the most common answer (43 percent) was force of habit.  

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