Today it becomes official. Sustainability is in . Wal-Mart says so. The marketing giant is expected to release details Thursday of a new initiative which it claims will help its buyers, customers, and other retailers determine the social and environmental impact of every product on Wal-Mart's shelves . According to Stephanie Rosenbloom writing in The New York Times, the company will announce the implementation of an electronic system, a sustainability index, that would give stakeholders a way to determine which products to put on their shelves or in their carts. As Rosenbloom puts it, determining which products are "greener" will no longer be just the consumer's job. The program is expected to take five years to reach full implementation. In the first phase Wal-Mart will gather...(read more)

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